General Motors' mass-market division, founded in 1911 by Louis Chevrolet, Arthur Chevrolet and William C. Durant.

Founded
1911-11-03
HQ
Detroit, Michigan, USA
Country
United States

Pre-compact Advance Design (1947-55) and Task Force (1955-59) trucks (full-size) plus the Isuzu-built LUV (1972-82), the S-10 (1982-2004) and the first Colorado (2004-12), which together defined GM's compact pickup strategy.

Models